Published On: Sat, Aug 11th, 2012

XLRI has unveiled its new Brand Identity and Architecture

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Fr. E Abraham S.J.Prof. P Rayxlri jamshedpurxlri jamshedpur new logoxlri new brand architecturexlri new brand identity

To modernise and energise its brand touch-points, XLRI, the premier private B School in India, has unveiled its new brand identity. The updated brand identity of the institute is the visual representation of the XLRI brand i.e. the tangible elements that make XLRI brand recognisable and reinforce its core values and heritage. The new logo has been developed is a modern and stylised format of the traditional XLRI logo and it consists of two primary logos (horizontal name logo and shield logo) and a tagline. The original logo of the institute was developed in early 1950s by the founding fathers. In 2004 slight modifications were made on the logo to include the year of founding – 1949 together with the guiding motto – Excellence & Integrity.

On the occasion, Fr. E Abraham S.J., the Director of XLRI said ‘The updated brand identity of XLRI connotes the institution’s futuristic outlook whilst retaining the old ‘Jesuit Heritage. The new brand identity also represents the institute’s clear focus and direction that allow greater freedom for the brand to grow nationally and globally’. According to Mr.H.M.Nerurkar, MD, Tata Steel & Chairman of XLRI Board of Governors ‘Modernizing the brand identity of XLRI is an important milestone in the evolution of the XLRI institution brand as it journeys forward with the end-goal of becoming a global management school of repute shaping responsible leaders of tomorrow’. Board members and XLRI Alumni, Mr. Vineet Nayar, Vice Chairman and CEO, HCL Technologies Ltd and Mr. Jaspal Singh Bindra, ASIA CEO, Standard Chartered PLC also graced the occasion and shared their views how XLRI played a pivotal role in shaping their career.

As per Prof. P Ray, Dean Academics, XLRI, ‘Brands are popular in the corporate world. Increasingly, institution brands are becoming more popular in academic settings. Many reputed educational institutions in the west have comprehensive brand-centric guidelines. Moreover, managements institutions in particular, look at enhancing their reputation and standing with a view  to attract the best students, the most accomplished faculty and also reputed organisation for placement and continuing executive education. As competition increases for these important assets, a strong brand can be the difference between success and failure’. In the process of modernising the brand, there has been a close contribution by XLRI with Water, the strategic branding & design consultancy of the DDB Mudra Group which is now a part of the world’s leading Brand Consulting – the global Interbrand Network.