Event management is the application of project management to the creation and development of festivals, events and conferences. It involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry. A wedding planning course essentially includes the processes of a wedding. Wedding coordinators use their extensive knowledge, experience and contacts to arrange a dream wedding. A coordinator can be responsible for everything from making that big day run smoothly, to providing guidance and insight during the planning process, to planning the entire event, when given a budget.
Sanjay Kankaria, Director of Rachnoutsav Events Academy, stated that a course will be introduced on event management and wedding planning by Rachnoutsav Events Academy starting from July, 2012. To meet the growing demand of the market and to pool the expertise required for the burgeoning profession, a full time curriculum with integrated learning program has been designed. The academy also plans to set up five centres including one in the City of Destiny. The academy will be launching its pilot batch in Hyderabad from July in this year with three main courses initially i.e. Basic Professional Foundation Course in Event Management (BPFCEM), Advanced Masters Course in Event Management (AMCEM) and Advanced Masters Course in Wedding Planning and Designing (AMCWP). The range for the course would range from Rs.2 lakh to Rs.5 lakh. The course offered will give more of a practical orientation as event management is all about taking owners and being proactive. We have introduced the academy as there is a huge shortage of trained manpower in the unconventional career, he added.
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