Pearson Education Services (PES) has appointed former Indian test cricket team captain, Anil Kumble as its brand ambassador. The legendary cricketer will endorse Pearson’s education products starting with DigiClass, a world-class teaching tool.
Apart from signing up Anil Kumble, PES has also launched an integrated advertising campaign including television, print and digital media to promote their flagship product DigiClass. DigiClass is an ICT based solution to convert traditional classrooms into interactive sessions using syllabus-compliant, multimedia content delivered through latest IT hardware. The basic concept is cognitive learning that is through experiential learning, kids process information better and hence remember it longer. It is being used by over 2,000 schools in India and abroad (Maldives, Nepal, UAE, etc).
“We are extremely delighted to have Anil Kumble as a brand ambassador. His wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a product that thrives in the experiential learning and the huge variety of animation. We are proud of this association and welcome Anil Kumble to the Pearson family.” said Srikanth B Iyer, COO, Pearson Education Services.
Pearson Education Services India, formerly known as Edurite is part of Pearson, the global education, media and publishing group, comprising brands like Pearson Education, Financial Times and Penguin. From pre-school to high school, early learning to professional certification, curriculum materials, multimedia learning tools, assessment and testing programmes help to educate more than 100 million people worldwide – more than any other private enterprise, making Pearson the world’s leading education company.
Anil Kumble’s Pearson Digiclass TVC